The Commercial-News, Danville, IL

Local News

November 25, 2012

Holiday sales essential for retailers’ bottom line, creates jobs

DANVILLE — The holiday shopping season is in full swing, with shoppers who braved Black Friday now recovering, assessing their trip and sharing their tales of trials and triumphs.

While the gift-buying season is fun for most, yet no doubt dreaded by some, sales during this time of year can make or break the bottom line for retail businesses.

To help capitalize during the biggest buying time, retailers make use of many strategies. Earlier than ever and longer sales, bigger price cuts, layaway, targeted advertising campaigns and hiring extra workers are just some of the methods being employed to help holiday sales along.

Holiday hiring

Having the right amount of help on the sales floor during the holiday rush is essential for maximum success for retailers.

Richard Feinberg, Purdue University professor of consumer sciences and retailing, said retailers are thinking about sales when they hire extra help for the holidays.

“The more likely a consumer is to find someone to help them, the more likely they are to find something to buy,” Feinberg said.

He said in most all cases when a customer leaves a store it’s because they couldn’t find what they wanted. The only way for an employer to counter that is with live people. More employees on the floor equate to more sales per square foot.

“They can achieve more,” Feinberg said of those who have more on staff. “Stores can choose to be a vending machine or they can be a value to the consumer.”

At Big R in Tilton, supervisor Randy Thornton said they’ve been gearing up for the holiday shopping season and Black Friday, in particular.

“We have done some hiring the past few weeks,” Thornton said. “We make sure we have plenty of help.”

Thornton said holiday hiring at the store begins by looking at their roster and seeing who has left since spring, which is a strong time of year for them with the lawn and garden season.

Text Only
Local News
  • Night of Strings tonight

    April 17, 2014

  • Egg hunt set for Carver Park

    April 17, 2014

  • County to improve portion of Perrysville Road DANVILLE -- Perrysville Road will be the focus of roadwork by Vermilion County Highway Department crews this year. The Vermilion County Board approved a resolution this week to fund the county's portion of the project, which will stretch southeast fr

    April 17, 2014

  • NWS-CN 04-17 Job fair photo Job fair proves popular DANVILLE -- Lorie Ricksy of Danville was all smiles as she was asked to fill out yet another job application Wednesday morning at Danville Area Community College's Career Connections Job Fair. "It's been awesome," she said as she stopped at the emplo

    April 17, 2014 1 Photo

  • Public housing flat rate rents see changes DANVILLE -- Public housing residents who pay flat rate rents will see increased rents this year. A letter sent to residents last month was in the agenda packet for today's DHA board of commissioners meeting at 4 p.m. at Churchill Towers' community ro

    April 17, 2014

  • Police Reports Incidents reported to police include: Danville Monday: Property damage at Clover Signs, 806 E. Main St. Property damage in the first block of Park Avenue. Burglary in the 2500 block of East Williams Street. Domestic battery in the 1100 block of North

    April 17, 2014

  • Fire Calls Firefighters responded to the following calls: Monday, 11:34-11:40 a.m. -- A medical call in the 700 block of Wayne Street. Monday, 11:37-11:56 a.m. -- A medical call in the 1200 block of Chandler Street. Monday, 5:07-5:15 p.m. -- A medical call in t

    April 17, 2014

  • Run to benefit camp

    April 16, 2014

  • Digital checkout limit increased

    April 16, 2014

  • Police, Fire Reports

    April 16, 2014

E-edition
AP Video
NCAA basketball
NDN Video
Must Read