DANVILLE — The smell and feel of new unopened books await readers of all ages with the opening today of a new book store inside the Village Mall.
Books by authors Dr. Seuss, J.K. Rowling, Dean Koontz, Debbie Macomber, Stephen King, Bill O’Reilly, Dr. Phil and numerous others line the shelves of Book World, which opens at 10 a.m. today.
The new full-service book store includes books separated into various categories, including new releases, westerns, travel, cookbooks, regional, graphic novels and children’s and teen books, in addition to toys, magazines, trading cards, calendars, comic books, book marks, science projects and other items such as large plush animals.
Greeting cards will be coming soon.
Customers inside the mall have continued to ask when the store will open and other specific questions, such as if the store will carry maps.
Store manager Jessica Hagley kindly answered the man’s question, that yes, the store does have maps.
The first 40 customers at the store today will receive a free reusable book bag.
Antoine Tines, vice president of retail operations for Book World, said there will be a grand opening celebration at a later date.
The Danville store is the sixth Book World in Illinois and the 48th store in Illinois, Wisconsin, Iowa, Minnesota and Michigan.
Book World is an independent chain of full-service book stores. The store doesn’t have used books and it doesn’t buy used books.
The book store has a discount plan for teachers, libraries, schools and other organizations, and it also has a Bonus Bucks program where a customer who receives 12 stamps in a year for book purchases will receive $5 back in Bonus Bucks.
Also, senior citizens can save 10 percent on books the first Wednesday of each month.
The 3,100-square-foot store has six employees.
Hagley said the store has undergone a fast transformation this week in preparation for today’s opening.
“We’ve been needing this for a while,” Hagley said of a local book store.
Hagley is excited for the public to come into the store.
The book store has hard cover and paperback books, 3,500 magazine titles, games and puzzles and Melissa and Doug brand toys and other items, such as My Little Pony and Hello Kitty items.
Gift certificates also are available, and customers can special order an item if needed.
“We have just an amazing selection ...,” Hagley said. “There’s something for everyone.”
Book World is expanding into communities that once had a book store.
The store chain, based in Appleton, Wis., has been family-owned since 1976.
Waldenbooks closed in the Village Mall more than three years ago. Another book store, A Novel Idea, filled the space, too.
More information about Book World can be found on its website, http://www.bookworldstores.com, and on Facebook.