The Commercial-News, Danville, IL

Local News

February 3, 2013

Today’s viewers chose from among several options

DANVILLE — Julie and Teyler Neier are having a friend record today’s Super Bowl via DVR. They have prior plans at their church, and the pizza and wings will have to wait.

Speaking of wings, a big crowd is expected to gather at Buffalo Wild Wings and watch the big game.

Cashier Latonya Martin said it’ll be like a big party, where the watchers at “Bdubs” can take their pick of any of the numerous TV screens for which there is no end … zone?

Others will tune in to watch Super Bowl XLVII not only via cable or satellite service but streamed live on the Internet.

The significance about the Super Bowl being streamed online today is that it’s a “relic” from the ’60s, said James Hay, TV studies professor at the University of Illinois at Urbana-Champaign.

Hay said the Super Bowl was born at point in the ’60s where it was a shared common event for everyone — “those old days of TV when TV was cast to the broadest possible audience.”

“Since then (it has been) about narrow casting and then in the 21st century, individualizing and personalizing that even further.”

Today will be the second time the Super Bowl will be streamed live online. Besides the game, CBS Sports promises extra bells and whistles to accompany the avid sports fan’s viewing experience.

Those who want the “second-screen” experience will be able to “click in” here: http://www.cbssports.com/nfl/superbowl/live/online.

Last year, the NFL and NBC reported that the first-ever live stream of a Super Bowl in the U.S. was the “most-watched single-game sports event ever online.” The groups reported more than 2 million unique users.

Perhaps that should come as no surprise. For multiple years, the Super Bowl has garnered highest honors in traditional television viewership. Nielsen reports 111.3 million people tuned in to watch it on broadcast and cable.

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