The Commercial-News, Danville, IL

Local News

August 22, 2008

DACC recruits through social networking

DANVILLE — Danville Area Community College — along with other institutions — face a dilemma with the youngest group of prospective college students — they don’t trust anything.

At least not marketing or advertising messages, anyway.

Most teens and young adults, according to marketing research, tend to follow friends’ advice on everything from fashion to iPods — and even where to go to school, rather than advertising or marketing messages.

So this summer, Danville Area Community College Marketing Director Lara Conklin decided to meet prospective DACC students where they spend a lot of their time — on social networking pages.

DACC now has its own facebook.com and myspace.com sites.

The pages seem to be working.

DACC, a male, single, 61-year-old Virgo, has 65 friends, according to Myspace. Facebook lists more than 200 friends, Conklin said.

The DACC accounts were added to the social networking sites a little over a month ago, so any direct marketing success as a result has yet to be determined.

“This is an ongoing campaign,” she explained.

For now, she’d like to use the site as a way to let 18-year-olds know the college is available — and useful — to them.

Myspace users who link up with DACC might get curious enough about the school to check out the school’s official Web site, which is a tool young adults do trust, Conklin said.

“People really trust a school’s Web site,” she said.

The DACC message is even better distributed peer-to-peer, she added.

In fact, most DACC “friends” sent requests to DACC to be friends just because their friends were already linked up.

Conklin is in charge of the site for now.

She fields many questions — some from young people wanting to know about the school, others from students who want to know when the bookstore opens this year.

Text Only
Local News
  • a Earns Best Buy.jpg Danv test headline goes here Danv test web summary goes here.

    August 21, 2014 1 Photo

  • Police, Fire Reports

    August 21, 2014

  • NWS-CN 08-21 Bomb photo Bomb scare empties city block

    DANVILLE — Emergency personnel shut down a city block and evacuated several businesses following a suspicious package found along North Walnut Street.Danville police were contacted a little after 11:30 a.m. Wednesday after a black suitcase was discov

    August 21, 2014 1 Photo

  • NWS-CN 08-21 Renaissance photo Ellsworth to host Renaissance Village DANVILLE—The Illinois Renaissance Festival will celebrate its 10th year in Danville with some new activities.This is the festival’s 12th year. It was in Champaign in 2003-2004 and moved to Danville in 2005, according to JoMarie Dugan, director of the

    August 21, 2014 1 Photo

  • Appeals court says term limits can't be on ballot SPRINGFIELD — Proponents of term limits for Illinois lawmakers were preparing a last-minute appeal to the state Supreme Court after an appeals court ruled Wednesday that a measure asking voters to approve such a measure could not appear on the Novemb

    August 21, 2014

  • Police Reports Incidents reported to police include:DanvilleMonday:Home repair fraud reported in the 1300 block of Vacketta Drive.Tuesday:Trespassing in the 900 block of Wakley Drive.Theft in the 400 block of Gilbert Street.Theft in the 100 block of Grace Street.Th

    August 21, 2014

  • Board pleased with dress code compliance DANVILLE — Although the school year is young, Danville District 118 administrators and school board members are pleased with implementation of the new dress code.

    August 21, 2014

  • Art group plans open house

    August 20, 2014

  • Barbecue contest opens

    August 20, 2014

  • Police, Fire Reports

    August 20, 2014

E-edition
Spring 2014 Photos


Buy these photos and more via Smugmug

AP Video
Hospital Releases Two Missionaries Who Had Ebola Ramen Health Risks: The Dark Side of the Noodle NYC Doctor-in-chief Seeks Community Approach Indonesian Police Fire Tear Gas at Protesters Raw: Shots Fired in Liberian Shantytown DOJ, Bank of America Reach Record Settlement Raw: Cubavision Airs Images of Fidel Castro Raw: Grief After Deadly Airstrikes in Gaza Officer Who Pointed Gun at Protesters Suspended Kathy Griffin Challenges Minaj to 'a Booty Off' Johnson: Six Arrests, No Tear Gas in Ferguson Raw: Rescue, Relief Efforts at Japan Landslide Cadavers, a Teen, and a Medical School Dream California Drought Stings Honeybees, Beekeepers Officer Who Pointed Gun at Protesters Suspended US Mission to Rescue Hostages in Syria Failed
NDN Video
Whoa! Jimmy Fallon Shaves Jared Leto's Beard Amazing Encounter With Sea Otter Caught on Video 2 American Ebola Patients Released From Hospital VIDEO: Goliath Grouper eats shark in one bite US Mission to Rescue Hostages in Syria Failed Reggie Jackson's ALS Ice Bucket Challenge Motorcyclist Sticks Landing Sicilian hilltop homes on sale for one euro Are Mariah Carey and Nick Cannon Breaking Up? Joel McHale Interviews Chelsea This 'Breaking Bad' Reunion is the Most Hilarious Thing You'll See All Day! President Obama talks about who James Foley was Nicki Minaj Unleashes Her 'Anaconda' On the World Watch Helicopter Perform Aerial Ballet Can Buckeyes fill Miller's void? Victoria's Secret Models Prove They're in Fighting Shape How Brian Hoyer Stacks Up With Johnny Manziel Taylor Swift Reveals New Album 1989 is Full-On Pop Crews rescue elderly woman trapped inside flooded minivan Man Poses for New Mugshot Photo Wearing Shirt with Old Mugshot Photo On It
Must Read