But it was the strawberry shortcake and the peanut roll that distinguished the bakery from the others in Danville.
For the strawberry shortcake, Price said, “They took a yellow cake that was flattened like a pie crust and cut the top piece off.
“They filled the top with whole strawberries and jam and piped really heavy whipping cream around the edge.”
Another famous Price Brothers confection, and Price’s personal favorite, was the peanut roll.
“It was deep-fried sweet dough with cinnamon sprinkled on it. Then we spread icing on them and hand-dipped them in peanuts and bread crumbs,” he said.
Howard Price closed the bakery when he retired at age 65 in 1968.
“He sold the property and a Top Boy was built there,” Price said.
Price laments the loss of Danville’s old-fashioned bakeries, such as Bob Starns’ bakery, Arnholt’s and Price Brothers.
“My dad said the downfall of bakeries was when Betty Crocker came out with cake mix in a box in 1960s,” he said. “It’s a dying art.”
Carol Roehm is the education reporter. Contact her at 477-5174 or by e-mail at email@example.com.