Lund said the shelves in her market are pretty well stocked. She has a variety of gluten-free offerings, including mixes, frozen foods and canned foods. Her shelves are full of pastas, dessert mixes — brownies, cake, cookies — entrée dishes, rice mixes, breads, English muffins, grains and more.
While she hopes to appeal to those with certain dietary restrictions, she hopes to draw in the general public as well.
“As long as people like what I have, they won’t care that it’s gluten-free,” Lund said.
Lund said she has made it a point to bake things that can deliver on both flavor and texture better than many gluten-free products do. She has done research and since created her own gluten-free recipes or converted recipes from non-gluten-free foods.
As a result, she said her goods will be priced at both ends of the spectrum. She will offer treats with both inexpensive and also more costly ingredients.
For now, Lund has not scheduled a date for her big grand opening.
Anxious to open, Lund has had to put a few details on the back burner. That said, if patrons do stop inside her health-conscious store today, ironically they may not be able to get the nutritional information for her fresh-baked treats … “but they’ll be able to get the goodies.”