The Commercial-News, Danville, IL

October 6, 2013

Newspapers remain strong


The Commercial-News

---- — Today begins National Newspaper Week, an opportunity for us to celebrate newspapers such as the Commercial-News that serve as a key source for information on local events, the actions of local government, local advertising, public notices and stories about our neighbors.

From its beginnings in 1866 until today, the Commercial-News remains committed to serving readers as a source of accurate information.

The newspaper industry has allowed other media to trumpet news of our “demise” without much of a fight, frankly. But recent research shows newspapers remain popular and are seen as a trusted source of information.

In addition to our strong print product, the Commercial-News sees more than 1 million visitors a month to its website and attracts a growing following on social media. Those readership numbers show the Commercial-News remains as one of the best ways to reach residents in east central Illinois and west central Indiana.

National research shows 70 percent of adults read newspapers each week. And those readers are not just baby boomers who grew up with traditional newspapers. The same survey shows 57 percent of adults ages 18-34 read newspaper content in any given week.

The employees of the Commercial-News pledge to continue to offer our readers — in whatever format they might want to use — accurate and timely news and advertising. We get the opportunity to create an entirely new product every day, and we all try to make each edition better than the one before it.

The Commercial-News has been a part of Vermilion County and the surrounding area for the past 147 years. We plan to continue that strong tradition for many more years to come.