The Commercial-News, Danville, IL

Community News Network

March 4, 2013

Kia Optima has become a luxurious brand

(Continued)

History shows that's a tough mountain for automotive companies to scale. Volkswagen tried it 10 years ago with the Phaeton, one of the best luxury cars in the world at the time, but its price that climbed over $100,000 is one reason its sales disappointed. Another was the plebeian VW logo on the hood.

A $35,000 Optima doesn't fall into that ridiculously over-the-top category, for sure, but it does show how far Kia is willing to go to stretch its brand. It's built one of the best mid-size cars in the world, and it's priced the car accordingly.

Looked at another way, the upscale Optima could be a great value for the right kind of buyer. My first impression driving it was that it felt like a $50,000 car, so I could see luxury buyers cross shopping the Kia dealer if they wanted an amazing luxury driving experience while saving some money.

They'd just have to ask themselves whether they want the best value for their money or the best brand name.

It will be interesting to watch how buyers respond. Whether it ends up being a sales success or a flop, the super-loaded Optima is proof of just how far Kia has come from its economy-car days.

Derek Price is an automotive columnist for CNHI News Service. Contact him at carcolumn@gmail.com.

Text Only
Community News Network
E-edition
AP Video
The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe
NDN Video
Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot
Must Read