The Commercial-News, Danville, IL

Community News Network

February 18, 2014

The rise of the hotel bakery

One of the key trends in hotel design in recent years has been a sharp focus on creating a hotel lobby that is a destination, not just a pass-through. If successful, such lobbies keep paying guests happily hanging out and spending money on site while creating enough buzz to attract nonguests when occupancy is down.

Hotels like the SLS chain - designed by Philippe Starck - resemble mini-vacation communities with high concept bars, restaurants, shopping and entertainment spaces designed around the beating heart of the lobby to fulfill a guest's every whim.

But what's a modest hotel to do? The best hotels offer both something you can't get at home and a welcoming sense of hominess. And the design plan for the lobby of a new hotel scheduled to open April 1 in Barcelona, Spain, is centered around the appealingly homey and ingeniously simple concept of a working bakery.

 "Why a bakery? Because everyone likes bread, and everybody likes that smell," hotel director Alejandro Prieto told me in an email, adding that the bakery is located right next to the front desk, so that guests will be greeted with (and wake up to) the aroma of fresh-baked bread. Luxury hotels spend a bundle manufacturing their own signature scents. But what better way to greet guests than with the crowd-pleasing aroma of baked goods?

One of a mini-chain of Praktik hotels, the Praktik Bakery is located in a converted hospital with architecture typical of the Eixample style of its Barcelona neighborhood. With a striking wood, iron, and glass-dominated makeover from award-winning interior designer Lázaro Rosa-Violán, it promises to become a stylish, low-key meeting place or an unintimidating cantine for a solo traveler.

"It is a show bakery," Pietro said, adding that they also hope to attract locals with the theater of a working bakery, complete with a giant bread oven that will be visible from the street.

               

         

1
Text Only
Community News Network
E-edition
AP Video
Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return Raw: ISS Cargo Ship Launches in Kazakhstan Six Indicted in StubHub Hacking Scheme Former NTSB Official: FAA Ban 'prudent' EPA Gets Hip With Kardashian Tweet Bodies of MH17 Victims Arrive in the Netherlands Biden Decries Voting Restrictions in NAACP Talk Broncos Owner Steps Down Due to Alzheimer's US, UN Push Shuttle Diplomacy in Mideast
NDN Video
Swiftair Loses Contact With Air Algerie Aircraft LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe
Must Read