The Commercial-News, Danville, IL

Community News Network

July 17, 2014

Facebook tests button to let people shop from its website

SAN FRANCISCO — Facebook is testing a feature that will let users shop directly from its website.

Members on desktop computers or mobile devices can click a "buy" button to make purchases through advertisements or other posts on the world's largest social network, the Menlo Park, California-based company said Thursday in a blog post. The service is being tested with a few small and medium-sized businesses in the United States.

Facebook, which has more than 1.2 billion users, has tried enabling purchases on its social network in the past, with limited success. Facebook Credits, a virtual currency that let users make purchases within games, was abandoned in 2012. Now, the company needs to keep pace with rivals Twitter and Google, which are adding tools to let people more seamlessly buy goods from their sites.

Microblogging service Twitter last year hired Ticketmaster executive Nathan Hubbard to explore ways to let people purchase goods directly from Tweets. Twitter Chief Executive Officer Dick Costolo has said that the effort would lead to "commerce in the moment." The San Francisco-based company also recently signed a deal with Amazon.com, the largest online retailer, to let Twitter members shop by hashtag.

 When completing a transaction through Facebook, users' credit- or debit-card information won't be shared with other advertisers, the company said.

"We've built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure," Facebook said in the blog post.

Facebook is testing the "buy" button even after saying earlier this year that direct purchases wouldn't be the best strategy to serve marketers.

"We don't have any plans to go into the direct e-commerce market because the advertising products we provide, I think, are the best thing we can provide to help grow this market," Chief Operating Officer Sheryl Sandberg said on a conference call in January.

 

1
Text Only
Community News Network
E-edition
AP Video
Disabled Veterans Memorial Nearing Completion Last Mass Lynching in U.S. Remains Unsolved Home-sharing Programs Help Seniors Ex-NYC Mayor: US Should Allow Flights to Israel Clinton: "AIDS-Free Generation Within Our Reach" Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence NYPD Chief Calls for 'use of Force' Retraining VA Nominee McDonald Goes Before Congress Bush: Don't Worry, Sugarland Isn't Breaking Up US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Raw: First Lady Says `Drink Up' More Water Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City
NDN Video
Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB' Adam Levine Ties the Knot Sebastian The Ibis Walks Beautiful Bride Down The Aisle | ACC Must See Moment NASA Ceremony Honors Moon Walker Neil Armstrong Faces of Souls Lost in Malaysian Plane Crash 105-year-old woman throws first pitch Man Creates Spreadsheet of Wife's Reasons for Turning Down Sex 'Weird Al' Is Wowed by Album's Success
Must Read