The Commercial-News, Danville, IL

Community News Network

January 7, 2013

The brilliant idea that could make Polaroid relevant again

It's been a long fall for Polaroid, which slept on the digital-photography revolution, went bankrupt, was resurrected, and went bankrupt again. In recent years, it has tried to reinvent itself with a succession of generally awkward new products, like a "smart camera" that doubles as an Android phone.

But this week the company announced a new idea so simple and natural that it just might work. Partnering with a startup called Fotobar, it plans to open a chain of retail stores where customers can come in and print out their favorite pictures from their mobile phones. The first is scheduled to open in February in Delray Beach, Florida, and the goal is to open 10 locations across the country before the year is out.

The idea has obvious appeal in an era when most of our best pictures live only on the screen. Of course there are other options for printing out hard copies, including Walgreens. But Fotobar is aiming higher, with dedicated retail outlets that sport an Apple Store-like layout and well-trained employees to help customers through the editing process. Customers will upload their image wirelessly from their smartphone to a bar-top workstation, customize it to their liking, and then print it out on anything from canvas to metal to bamboo — or even old-school Polaroid stock, complete with the iconic border.

The basic Polaroid-style printouts will start at about $15 and be ready at the store within five to 10 minutes, Fotobar founder and CEO Warren Struhl told me. Prints on more exotic materials, or with framing and matting, will ship from a manufacturing facility within three days. At the extreme high end, Struhl said he has already had one customer order a print of a vacation photo of his family descending a mountain in Israel on super-thick, five-by-seven-foot acrylic Lucite. "They'll be hanging this in a multimillion-dollar home," he said.

Text Only
Community News Network
E-edition
AP Video
Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 Raw: Deadly Storm Hits Virginia Campground Death Penalty Expert: 'This is a Turning Point' Raw: MH17 Victim's Bodies Arrive in Netherlands
NDN Video
Bill Murray Continues To Be Just Bill Murray By Eating Some Free Bill Murray Ice Cream Deja vu: Another NYPD officer choke-holding a suspect Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Chapter Two: Becoming a first-time director Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl
Must Read